The FDBK Manifesto
The industry does not have a music problem. It has a noise problem.
Too many tracks, sent to too many people, heard by almost no one. We are building the filter.
Taste over volume
Mass blast lists are broken. A melodic techno promo sent to 4,000 house and drum & bass DJs is noise for them and wasted budget for the label.
Signal over spam
DJs should not dread opening their inbox. Every DJ deserves an inbox curated to their identity, not a queue of links nobody asked for.
Every record deserves the right ears
Music should not die in an unread WhatsApp thread or a cold download link. It should reach the people whose sets it was made for.
FDBK's mission is to bring quality back to music promotion. We connect labels and artists with DJs through shared musical taste, so every track lands with someone who will actually play it, and every DJ opens an inbox full of music that sounds like them.
What we are leaving behind, and what we are building
Leaving behind
- Untargeted mass promo blasts
- DMs and expired download links
- Empty "fire emoji" reactions
- 4 hours digging through noise
Building
- Curation by real musical taste
- One permanent link with live audio updates
- Real structured 0-100 ratings and actionable critique
- More time discovering the record that makes your set
Founder's note
"Less time digging through noise. More time discovering the record that makes your set. That is FDBK."
Yariv Etzion
Founder, FDBK & FLTRBOX
Ready to cut through the noise?
Two doors, one house. DJs and labels both start here.